AT THE BILLBOARD MUSIC AWARDS
CHALLENGE
Garner visibility and elevate brand presence by creating a culturally relevant, iconic experience that would produce real-world moments that not only empowered and entertained attendees, but also elevated brand awareness on social media ultimately driving increased cardholder engagement, conversions, and brand loyalty.
APPROACH
By partnering with Dick Clark Productions to provide access to, one of the biggest music shows in the world, the Billboard Music Awards we were able to catapult brand awareness and cardholder engagement through the creation of an unprecedented cardholder experience which provided access to artist rehearsals, walk the
pink carpet with celebrities, incredible awards show seats and backstage VIP lounge passes.
RESULTS
- Packages made Hilton Honors history selling out in under 48 hours
- Heightened brand awareness as the show received 22 billion media impressions
- Increased global visibility to 9.8M people in 160 countries
