PARTNERSHIP / DOCUMENTARY
THE CHALLENGE
Monster Energy sought to activate its sponsorship of the United States Bobsled and Skeleton Federation in a way that went beyond traditional branding. The goal was to build a meaningful partnership with both the men’s and women’s teams that would highlight the intensity, dedication, and personal stories behind Olympic competition while creating compelling branded content for digital and film distribution.
In particular, the brand wanted to spotlight the women’s team through a powerful storytelling platform that could both educate audiences about the sport and authentically connect the athletes’ journeys with Monster Energy’s brand identity.
SOLUTION
Monster Energy engaged Capture Studios to manage and execute the sponsorship activation from concept through delivery. Capture oversaw the full creative and production process, including storyboarding, filming, and editing a full-length feature documentary focused on the women’s Olympic bobsled team.
Beyond the film production, Capture Studios handled the integration of Monster Energy branding across team assets and equipment while developing creative partnership opportunities that felt authentic to the athletes and the sport. The project also included the creation of customized short-form and long-form content designed for distribution across websites, social media platforms, and film channels.
The documentary highlighted the challenges and triumphs faced by the athletes—most notably the journey of Kaillie Humphries, whose path to competing for the United States included navigating the complex process of obtaining U.S. citizenship.
RESULTS
The project delivered an engaging and educational look inside the world of Olympic bobsledding while showcasing the athletes’ determination and resilience. The documentary and supporting content helped elevate awareness of the sport and strengthened the connection between Monster Energy and the Olympic athletes it supported.
The collaboration also coincided with a historic milestone for Kaillie Humphries, whose U.S. citizenship approval allowed her to compete for Team USA and ultimately win Olympic gold, creating a powerful narrative that further amplified the partnership’s impact.
Through its end-to-end creative and production leadership, Capture Studios helped transform a traditional sports sponsorship into a compelling storytelling platform that benefited the athletes, the sport, and the brand alike.
