SUPER BOWL X SPORTS ILLUSTRATED

MULTI-YEAR EVENT SERIES

THE CHALLENGE

Sports Illustrated wanted to re-energize its image and create relevancy within the pop culture marketplace helping further establish its brand as a leader within the sports entertainment space.

THE APPROACH

Choosing one of the most iconic events in all of sports, the Super Bowl, CSG leveraged its expertise in creating exclusive, luxury events with its marketing and public relations expertise to build an epic, invite-only event including unique production design, talent procurement and advance, and custom curating the crowd,  generating buzz before, during, and after the event garnering the attention of media, celebrities, athletes, and fans across the globe.  This was the highest attended event in Fontainebleau history and was attended by an unparalleled number of celebrities, influencers and VIPs alike.

THE RESULTS

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From concept to execution, we produce at scale. Tell us about your project and let’s start building something unforgettable.

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“My Grandfather instilled in me to always be one of the leaders, not one of the followers. As a result, I have always applied that same mentality to my business practices as well, so the CSG motto is that no matter where you want to go or what you’re trying to achieve, relevance, reinvention, and innovation all start with challenging convention.”

Matthew Gavin

Founder & CEO

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2026 © Capture Studios Group. All Rights Reserved.
Privacy Policy | Terms & Conditions
Accessibility Statement