SUPER BOWL X SPORTS ILLUSTRATED
MULTI-YEAR EVENT SERIES
THE CHALLENGE
Sports Illustrated wanted to re-energize its image and create relevancy within the pop culture marketplace helping further establish its brand as a leader within the sports entertainment space.
THE APPROACH
Choosing one of the most iconic events in all of sports, the Super Bowl, CSG leveraged its expertise in creating exclusive, luxury events with its marketing and public relations expertise to build an epic, invite-only event including unique production design, talent procurement and advance, and custom curating the crowd, generating buzz before, during, and after the event garnering the attention of media, celebrities, athletes, and fans across the globe. This was the highest attended event in Fontainebleau history and was attended by an unparalleled number of celebrities, influencers and VIPs alike.
THE RESULTS
- 1.9B views from 190+ countries worldwide
- Coverage in 175+ pieces of coverage, more than any other previous Sports Illustrated event
- The event became a key tent pole for Sports Illustrated’s marketing strategy moving forward and continues to be the most successful event on their annual calendar















