Celebrity Golf Experience
for Top Tier Cardholders
THE CHALLENGE
Visa sought to create a premium hospitality experience for its highest-value Nissan co-branded cardholders. The objective was to strengthen brand loyalty and deepen relationships with top customers by delivering an exclusive, memorable event that blended luxury hospitality with meaningful brand engagement. Visa needed a partner capable of designing and executing a turnkey golf experience that felt both high-end and highly personalized.
SOLUTION
Visa engaged Capture Studios to curate and produce a celebrity golf activation designed to provide cardholders with a once-in-a-lifetime day on the course. Capture Studios managed the project from start to finish, overseeing event design, logistics, talent procurement, and on-site production.
The team transformed the golf outing into a fully branded Visa experience with custom course elements including branded golf carts, hole flags, and curated gift bags for each participant. To elevate the event, Capture Studios sourced and coordinated more than 15 celebrities and professional athletes who joined Visa’s guests in foursomes throughout the day. This format created a relaxed and interactive environment where cardholders could play alongside notable personalities while enjoying a premium hospitality experience.
RESULTS
The activation delivered a highly memorable and exclusive experience for Visa’s top cardholders, reinforcing the value and prestige of the Visa Nissan co-branded card program. The presence of celebrities and professional athletes created unique moments for guests and elevated the overall experience, while the branded course elements ensured consistent brand visibility throughout the event.
The result was a seamless, high-touch activation that strengthened relationships with Visa’s most valuable customers and demonstrated the power of experiential hospitality to drive brand loyalty and engagement.
